We help leaders and People teams turn investment into performance.

Senior advisory, coaching and capability work for organisations across the GCC.

A wooden desk with a closed laptop, notebook and pen, books, a table lamp and a small flower

Leadership development isn't translating into performance

Programmes run well and get good feedback, but little changes back at work.

Problems We Help Solve

A senior team isn't performing as one unit

Strong individuals, but decisions slow down and friction builds whenever the team has to act as one.

The People function needs greater organisational impact

HR is busy and well-intentioned, but its work isn't visibly changing how the business performs.

How PeopleCraft Helps

  • Leadership Team Performance

  • Executive Coaching

  • Leadership & Capability Development

  • People & Organisation Performance Advisory

Track record

30+years of practice in leadership and organisational change
6,000+hours coaching senior leaders, teams and boards
5industry awards since 2023

Client examples

See awards and accreditations →

Portrait of Dr. Adrian Waite, founder of PeopleCraft Performance

PeopleCraft Performance is the culmination of decades of evolving practice in a space where results are hard to achieve. Founded by Dr. Adrian Waite — a well-known, multi-award-winning voice in the GCC HR and leadership community — the practice is built on over 30 years of experience. Dr. Adrian and his industry-leading associates achieve results by bringing a rare mix of strategic insight, systems thinking, and human-centred design to every engagement.

Meet the Founder